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Digital Opportunity Survey

Digital Products

Businesses can be digital by releasing small isolated initiatives. And that’s a great way to start. To be a truly digital company, they need to be digital to the core, from the customer all the way into the heart of the organization

  1. You have an in-house team to promote digital product innovation

  2. You have launched a mobile platform to support your business

  3. You are currently taking advantage of digital sales channels, such as social media commerce, mobile apps, in-store digital displays, etc.

  4. There are well defined metrics to measure the performance of each sales channel

  5. You have a cloud policy for your digital enablement

  6. If you're a product or hardware company, you see software as a key area of product growth