Our Insights

The Digital Strategy Challenge

Developing a strategy requires your organization to assess the need, potential new business models, the role your customers will play in your success and your internal process constraints and requirements. Without a well defined strategic plan, your organization's efforts will only be about implementing technology and apps.

The Customer Experience Challenge

These days CEOs rank CX as one of their top priorities. Hitting the challenge head on not only keeps competitors at bay, it also creates significant value. Each percentage point uptick in customer satisfaction can increase revenues. Satisfaction and experience go hand-in-hand, or tap by tap, as you will.

The Digital Product Challenge

The Digital Me methodology acknowledges that the digital and physical are no longer separated. They have seamlessly merged into a single life journey. Our days are made up of countless moments and touchpoints where digital either intrudes, helps or provides clarification.

The Data and Analytics Challenge

A recent McKinsey Global Institute survey that measures the state of big data showed most industries capturing between 10-40% of the business performance improvements they expected from big data. One of the main problems is embedding analytic insights into the organization.

The Digital Market Challenge

Imagine you’re the CEO of Kodak and someone in the marketing department tells you about this digital photography thing. You look into it and think, oh cool, that could be a great line of business for us. Let’s get on it and figure it out. Or you say, digital is not our business model, we sell film.

The Benefits of Big Data for Digital Success

Wrapping your hands around Big Data is one of the key success factors in generating results in digital. Collecting it and knowing what insights to glean from the mass of data is one of the valuable learning experiences in scaling a digital operation.

Digital Strategy Drives Revenue and Valuation

The trend of digital transformation is really a mission to create more profitable and sustainable companies. We believe the way to do that is to create a strategy that embraces customer-centric thinking and marry that with your business goals.

Business Model Innovation and Digital Transformation

With the proliferation of startups disrupting one industry after another, many well-established companies feel the threat of competitors with new business models. A 2015 PwC survey shows 54% of CEOs are concerned about new competitors and the same amount had begun to explore nontraditional markets themselves.

The Two Speed Organization

Innovative startups that emerged from the “digital swamp” have created organizations based on delivering optimized customer experiences to the market. All organizational processes revolve around providing immediate access to information, products and services so customers can easily make a purchase or perform other conversion goals.

Your Digital Opportunity

We believe in the inherent opportunity every company has in entering the digital domain. The following blog post is a sample Digital Opportunity Survey report. Take the survey for yourself and get customized results.

Predictive AI and Digital Commerce

In today’s heavily customer-centric environment, providing relevant, personalized content is essential for engagement and conversion. The key to achieving that at scale is Responsive Retail. We use real-time analytics to transform data into immediate response and actions.